Flexiss Digital Design

Spam – The Scourge of E-Mail

Spam.  I cannot say how I really feel about spam.  It would be impolite to use such verbiage on the web.  Spam is such an invasive, pervasive, often perverted and always unwelcome arrival in my inbox.  Spam is such a horrible disease in the www.world that it has affected  not only our inbox, but our outbox as well.

spam

About every other month or so, we have to deal with “Spam Buster” services who block our users e-mails because those e-mails come from a web server that they deem (according to various standards) is a source of spam.  I’m sure that their services are benefitting the e-mail world in general.  However, these services are blocking e-mail for EVERYBODY on the server, not just the guilty party.  To make a long story short, spam has become such a problem on the web that everyone will be punished for the actions of those nefarious low lifes pedaling viagra and get rich quick schemes.

So, how can we as everyday web users combat this common enemy?  Are there steps we can take to reduce the spread of this contagion?  Yes, yes there is!  The suggestions below are a few different prescriptions for some powerful anti-spam medicines.  These will not only help prevent you from catching spam in your inbox, but will help those you communicate with, as well.

  1. First off – Never reply to spam.  Never!  All this does is confirm to the spammer that this is a real e-mail address with a real person attached to it.  This is like running through the lions cage at the zoo, wrapped in pork-chops.  If you reply to a spam message, you have confirmed your address.  Spammers then sell “confirmed e-mail” lists to one another.  So, one confirmed spam message can become dozens – if not hundreds of spam messages.  Another trick, never click links in a spam message.  This does the same thing as #1 – it confirms that you received the message, and that your address is a keeper.
  2. If possible, disguise your e-mail address on your website.  FLEXISS has a a handy little script that we use to make e-mail addresses appear as normal to human visitors, but hides them from spam bots – programs that crawl around on the web harvesting e-mail addresses.  Other tricks would be to type out your address in a human readable way, that spam bots are not looking for, such as: myname at yafoo dot net.
  3. Opt out.  You are on the web ordering flowers for you sick aunt.  You have to use your e-mail address at most sites now-a-days, so you put your e-mail address.  Instead of getting 3 messages a week from flowersforsickaunts.com for the rest of your life, most reputable sites will have an option to opt out of their e-mailing lists.  While legitimate marketing e-mails may or may not classify as spam, they sure fill up the inbox.  However, some sites may sell your e-mail to other agencies.  I would classify this as spam.  It may be worth checking their privacy policy.
  4. Cover your mouth when you sneeze.  Let me rephrase that – if you need to forward something that has been forwarded 97 bazillion times, clean out all the junk and all the other e-mail addresses.  We’ve all seen the forwards that have been around the globe multiple times, and contains more e-mail addresses than you would want to count.  This is unknowingly feeding spammers.  Don’t feed them!
  5. Use a spam filter.  There a a number of relatively usefull spam filters out there.  Some are more user-friendly than others.  Here is a suggestion – select a spam filter that alerts your sender that they have been flagged as spam – or that they need to be confirmed as a friendly e-mailer.  It is rather frustrating to wait and wait for a response for a critical e-mail, only to learn much later that your message never hit the recipients inbox due to a filter.

If you are interested in combating spam, FLEXISS has a number of spam attack plans that we can implement on your FLEXISS website.  Give us a call, and we can discuss some options to help prevent your inbox from becoming a spam filled nightmare.

Cheers!

Scott

Posted in E-Mail Musings | 1 Comment

Adobe Flex – What is it and how will it benefit me?

According to wikipedia “Adobe Flex is a collection of technologies released by Adobe Systems for the development and deployment of cross-platform rich Internet applications based on the proprietary Adobe Flash platform.” Wow, that kind of makes my head hurt. Maybe I’ll take a little easier approach. I’ll start by making a comparison to Flash. Adobe Flash and Flex are made by the same company. Most of us are familiar with Flash and how it evolved from a simple animation program to a full-featured web design tool. Currently, 99% of all internet users are able to view Flash content (the other 1% are still using the Commodore 64). We can say that it’s pretty safe to use Flash in your website. Basically Flex and Flash are alot alike. They both save in the Shockwave Flash Player format (SWF). Both can build Flash websites and rich internet applications. Flex is really used to build rich internet applications rather than websites.


What are rich internet applications (RIAs)?

The basic meaning: RIAs are web applications that have some of the characteristics of desktop applications. Typical examples of desktop applications are word processors, spreadsheets, media players and database applications. What does this mean? Basically, Flex applications (running through Adobe AIR) can be connected to a back-end web service like Google Maps or a database but run on your desktop as your favorite desktop application. It also can run through the browser just like any other web application. This is helpful if the internet connection is intermittent. Using Flex and AIR – the application is still running even if there is no internet connection. In the near future you will see more companies take advantage of this technology.

(The definition of Adobe AIR from Adobe’s website: AIR enables you to have your favorite web applications with you all the time. Since applications built for Adobe AIR run on your desktop computer without a web browser, they provide all the convenience of a desktop application. Companies like eBay and AOL are using Adobe AIR to create exciting new applications that allow you to use their services on your desktop. In short, Adobe AIR means applications that are easier, more powerful, and more fun to use.)
A few other examples of companies using this technology are American Cancer Society, Discovery Channel, and ESRI. I’ll discuss American Cancer Society in this blog – they are using Flex with AIR to build prototype applications that enable patients to more easily connect with physicians for appointments, advice and additional support services. The compact Adobe AIR application can run on desktops or laptop computers and is not dependent on a constant internet connection. Previously, many Society services were available only via the web, which was problematic for people with intermittent or unreliable internet access. Adam Pellegrini, the Society’s strategic director of online states, “Adobe AIR has the potential to give us the flexibility to offer rich Internet applications both online and offline. We are working on the capability to ‘cache’ data on the desktop so that users have access to commonly searched information without an Internet connection. This could be extremely useful in clinical environments or rural areas”. An added benefit of the desktop Adobe AIR applications is that they can incorporate APIs from other providers, such as Google Maps, and provide a geographical display of the information the Society provides from its database of 65,000 events, local groups and accredited cancer hospitals. This Search AIR application also allows users to click through located resources on the map and go directly to a specific resource’s web site.
http://www.cancer.org/docroot/subsite/greatamericans/content/Desktop_Helper.asp
I will discuss some of the other examples in a future blog. As we can see, there is tremendous potential with this tool.

Posted in Flex - Flash | 1 Comment