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Does your website have a conversion strategy?

Conversion Goal Number One: Keep them coming back

WINNER has you covered.

In marketing terms conversion is the process of transforming visitors into customers. You may have hundreds of visitors to your website, but if you don’t get any leads, you have lousy “conversion.”
On the web this is a big challenge. You know it yourself. How many websites have you visited, been interested in, but then left, never to return, never to give the merchant any of your business?

Your WINNER site will be fully equipped with tools and features visitors actually need like the best property search for your area, mortgage calculators, saved favorites, Google mapping, personalization, and more (exact features available on your website vary depending on whether you have a Silver, Gold, or Platinum WINNER website).

Conversion Goal Number Two: Start a conversation

Once a visitor is returning to your website, they’ve accepted you as an authority. The next step is to get them to contact you. WINNER websites have a number of ways that visitors are given an easy and welcoming way to open a conversation with you.

  • Easy ask-a-question feature lets them ask about a specific property with just two clicks
  • Request a CMA form
  • Send a list of favorites to you for follow up with just two clicks
  • Quick-submit contact form
  • Optional “create a login” feature automatically notifies you with the visitors identity and contact information
  • Text messaging to your phone answers a client with an immediate need for help

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