Website Homepage Design Tips

Amex open forum logoWell, despite being a faceless, soulless corporation American Express has sure proven to be a good resource for basic digital marketing tips.  Case in point is the article I was just reviewing: 8 Tips For Small Business Homepage Design.  Nothing spectacular, just good basic principles.  In case you don’t want to read the article, here’s my paraphrase (the article has too many words for me):

  • Keep it simple
  • Keep any scrolling to a minimum
  • Be thoughtful about the links you put on your homepage to contents within your site: what’s needed and only what’s needed (which is really part of keeping it simple)
  • Put anything important “above the fold”
  • Make sure the homepage is current (shameless plug: for this it would help if you have one of our content management websites, powered by WordPress)
  • Keep your homepage look consistent with your brand identity and logo
  • facebook like icon to indicate the need to make your website thumbnail compellingMake sure your homepage has an compelling image that will get picked up by Facebook as a thumbnail…I’m looking into this one: how the heck does Facebook decide which image it’s going to pick up as a thumbnail?  (I should know this stuff!)
  • Be quirky…or at least that’s what they call it.  I’d just say avoid being boring.  My wife would tell you that’s a tough enough job for me.
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