MARKETING…
You Don’t Need to Shout if You Have the Right Message
OK, marketing might seem like a strange place to start, especially for a web design company. But really, don’t you want this website to market your company, product or service? So we have to figure out some of the marketing stuff first or we’ll be designing the wrong thing. You wouldn’t want to pay us to do that, would you?
We’ll Work With Your Marketing Strategy, Your Marketing Team.
Most aggressive and successful companies have put a considerable amount of time, effort, and brutal experience into the way they reach out to their customers. We respect that. Our role as your website team is to find the best implementation for your current marketing strategy. We work with your team, whether in-house or out-sourced, to make sure that your message is presented well.
Being web experts, we often can suggest to your marketing team new ways that contemporary website technology can support their efforts in unexpected areas.
What if you Don’t Have a Marketing Strategy?
We’ll ask the right questions, direct you to the best answers
A website doesn’t exist in a vacuum, no matter how much some website developers think it does. We want to know about your business before we put a website up for you. Who’s your audience? How does that audience behave online? What’s the goal of this website? Once you have the answers to those questions your chances of success online are increased dramatically.
If That Question is Incomprehensible to You, You Need to Read This
If you think you want people to visit your website, think again. A visitor is no good to most company. What you probably want is leads, customers, users. The process of converting a visitor into something more is the end goal of all enlightened web design. When we take on your web development project, that’s the mindset we bring to the table.
We take your conversion goals into account, we can even help you define them. But it doesn’t stop there. We also can build you a site that will track your progress and analyze your conversions. After all, as physicist Lord Kelvin is thought to have said, “you can only improve something if you can measure it.” We can help you do both.
How Do You Get You Listed on Google?
Search Engine Marketing, It’s Marketing…Sort Of
Search engines make the Internet useful. That also means that they can have a huge impact on your company. The process of trying to make your website rank better on the search engines is often called SEO/SEM (Search Engine Optimization/Search Engine Marketing). A lot of companies claim to do just that, rank better. But watch out. “Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google.” (That’s quote from Google, by the way. You can read it for yourself, along with lots of other interesting tidbits, here).
Although you need to be cautious, it’s also important to partner with a website company that knows search engine optimization and marketing. FLEXISS does. We’ve been helping our clients make better use of the search engines for 8 years, and so we’ve seen a lot of gimmicks come and go. We’ll leave the gimmicks for the other guys, and guide you to something a little more real world: search engine best practices. It’s one more way to market your company.
What’s All the Hype About This Social Media Stuff?
Social Media Optimization
Social Media, you know, Facebook, Twitter and the like. This arena is one of the fastest growing facets of the web. Time Magazine recently said “If Facebook were a country it would be the third largest, behind only China and India” having over 600,000,000 users. Yeah, six hundred million. Think that is an audience that your business might benefit from?
