The Flexiss Toolbox

Convergence Utopia? Really?

 

Just read an interesting article at TechRepublic about the possibility of the current proliferation of devices (i.e. notebook computer, desktop computer, tablet, smartphone, etc) eventually converging into a single device.  The author, a bright fellow by the name of Jason Hines, expects that to eventually play out as either a tablet computer (such as the iPad) or a smartphone (read iPhone or Android).  He suspects that docking stations will play a role here, as users will want a full size monitor and keyboard at their desk.
For a user like me it is indeed all about the keyboard and the monitor. Unhook me from my keyboard and chain me to a touchscreen and I will definitely pursue my other ambition of becoming a fur trapper north of the Arctic circle.
So the idea of a dock is attractive if you want to sell me on this technology utopia, where iPad and iPhone rule as benevolent dictators over a happy world of careless bears, until I think of leaving my dock at home every time I travel and then being stuck with a tablet or a phone in a hotel room punching away with my thumbs.
Little Jack horner had no use for SEO/SEMI mean am I the only one who feels thumbs were designed for nobler and more useful tasks than this stupid faux-keying we all are doing? Like hitchiking, or indicating hearty approval? Or pulling out a plumb.

 

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How Can We Serve You?

Every once in a while, the crew here at FLEXISS stops to take a look around and see where we can improve our level of service and the value that we provide to our clients and prospective clients.  It’s a time where we re-think how we apply ourselves to our business, our dedication to our clients and even ourselves.  It’s way too easy in today’s economy to get caught up in our own focus, our own goals, our own successes and our own failures and lose track of why we are really here – why is FLEXISS really here?

So, here it is – How can FLEXISS better serve you?  If you were to go looking for a web developer for a new project tomorrow, what qualities would you be looking for?  What services and products would you want to see?  What creative solutions would you hope to find?  Be bold!  Be confident in what you want, and let us know!

30 Days to Social Media SuccessThank you for your input! Your voice is important to us, and to give back we want to reward the best input with a free book: 30 days to Social Media Success! The staff will review all feedback and determine the best ideas to bring value to our clients and will reward the top five submissions.  Please submit your input in one to three paragraphs by commenting on this post.

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Metaphysics of Keywords

A valued client recently asked about the keywords that are used on her site.  She was a bit confused by the keyword meta tag and the actual keywords of the pages.

I understand how this gets confusing.  So, here’s a birds eye view of the matter.

Here’s where it gets tough for those new to Search Engine Optimization and the associated web technologies: there is a meta-keyword tag (the meta-tag) that is built into many websites.  The meta-keyword tag allows you to put a collection of keywords into the page that search engines USED to look at.  This was part of what the search engines looked at to determine what topics that particular page was about.  This was very quickly abused by web masters, and is now no longer used by Google or any other major search engine that I am aware of.

Now – keywords DO show up in web pages.  However, they are not separated out in a specific place for the search engines to go looking for them – as in the meta-keyword tag – but are a normal part of the text content of the page.  For example, if I have a web page about real espresso, I may have a title tag that includes the phrase “real espresso”, a header tag that also includes that phrase, and then will sprinkle that phrase – and variations of it – into the descriptive text of the page – the normal text content.

Below is an image that helps illustrate the above.  This is a screenshot of a page on the FLEXISS website that actually ranks very highly for “real espresso” in Google (currently page 2).  One place that “real espresso” shows up that is not noted in the image is at the bottom of the page, in the last paragraph.  You can view the page here: http://www.flexiss.net/about/espresso/.

metaphysics of keywords

 

So – the concept of “keywords” is muddied by an early history of the way search engine spiders used to index pages – using the meta-keyword tag.  Currently, both humans and bots are looking for the keywords in the same places.  The bots are looking for an understanding of the content of the page, human searchers are looking for content that is relevant to what they want to see.  The search engines are evaluating the actual content to get an understanding of the content so they can provide exactly what the searcher is looking for.

So, a quick note on the metaphysics of keywords.  Cheers!

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