The Flexiss Toolbox

Be Afraid, Be Very Afraid…

911 emergency numberLet’s say you wake up in the middle of the night and you see an shadowy figure lurking outside your window. Your heart is pounding so loudly you wonder why the rest of the family doesn’t hear it. You reach over quietly and grab the phone. Carefully you dial 911. The person who answers listens to your fearful explanation but then tells you that the person outside is a police officer who is making sure the neighborhood is safe.

At this point, maybe you decide that you don’t need to be afraid, and you go back to sleep.

Now let’s imagine that when you dialed 911, some bad guy had rerouted your phone call from the usual 911 call center, and instead of a helpful dispatcher, you had been speaking to the partner of the criminal, yes criminal, who was casing your house.

What your call did is merely insure that the criminal went undetected by the lawful authorities and gave you a false sense of security.

That, roughly, is what a rootkit does inside your computer. It’s a clever, almost undetectable bit of software, often written by someone working for an organized crime ring, which sits on your computer and provides cover for other viruses and malicious programs that are having a field day compromising your personal information.

So what can you do? I recently came across a valuable article on the TechRepublic Website called “Five Tips for Dealing with Rootkits” that gives you some basic tips for protecting yourself. If you’re technologically challenged, you might want to talk to a geeky friend to get them to explain some of this to you, or you might want to Google “rootkit” and read more about it yourself.

In another article here, you can learn about a recent bit of rootkit programming called “ZeroAccess” that’s estimated to be on hundreds of thousands of computers. The article states “Once a computer becomes infected with ZeroAccess, the malware pursues a variety of …techniques to stay functional and undetected…the malware uses low-level disk and file system calls aimed at defeating popular disk and in-memory forensics tools, and includes defenses against antivirus software detection. In short, it demonstrates the crimeware state of the art.”

I want to explain that my statement at the outset to “be afraid, be very afraid,” is a bit of hyperbole. I don’t really want you to live with an emotional sense of fear. But I do want you to have a reasonable sense of concern about a very real threat to your computer system and the Internet generally. The more users of the Internet who are informed, the less the criminals are empowered.

Posted in Information Technology, Miscellaneous, Viruses and Malware | Comments Off on Be Afraid, Be Very Afraid…

New Office, Month One – Order Restored

Well, it’s been a chaotic year for FLEXISS.  We started the year at 521 Rood Ave. in downtown Grand Junction.  It was a great location, but as we restructured our company (translation: business slowed down and we had to let a couple of staff members go) we found that it was too much space.

In April we exited the cosmopolitan hustle and bustle of downtown Grand Junction (and in case you missed the irony in that comment, just think of the rhythm of Manhattan, and slow it down by 99.99%) and relocated into a collection of home offices, digitally linked by the miracle of virtual private networks and Skype.

But then the unexpected happen…I relocated my own home, and therefore my home office, within a month of closing our commercial space.  So in case you aren’t keeping score, that’s two office moves in two months.  To top it all off, the new home was not very consistent with the word “office.”  So, like many home-based “knowledge workers” (oooh, I just tingle when I think of myself as a “knowledge worker“) I dealt with the challenges of children, animals, domestic distractions…plus charting a new path for our company that would take into account the economic realities of the year of our Lord two thousand ten.

flexiss website design office in Grand Junction ColoradoWithin a few months it became apparent that although FLEXISS was started in a home office, it was not ready to go back to a home office.  So, after much prayer and a fair amount of hand-wringing, we obtained a perfectly sized, very commodious suite of offices atop the Bank of the West/Colorado Christian University building at the corner of Patterson and 24 1/2 Road.

And what a great location it’s been.  After only one month in the new location we have a new sense of order and energy.  If you missed our open house on the 19th of last month, no need to feel bad.  Drop by anytime (we’re in suite 303) to say hello.  We’ll be waiting for you, and enjoying the view!

Posted in Miscellaneous | Comments Off on New Office, Month One – Order Restored

A Very Basic Search Engine Action Plan – Part I

I have a quote hanging on my wall for a saying attributed to Buddha (no, I’m not Buddhist, but thanks for asking).

“There are only two mistakes one can make along the road to good search engine results; not going all the way and not starting.”

In the first place, I find it amazing that Buddha was already talking about search engines all those years ago.  (Ok, ok, so he said “truth” instead of “good search engine results,” but I thought I’d bring it current.)

In the second place, I’m concerned about only one of those two mistakes today, namely, “not starting.”  I think most of my clients are like me, if something seems to complex or overwhelming, we’re likely to make the big mistake of not even starting.

So I wanted to break down this whole search engine optimization challenge into something that is simple enough that anyone with a MOM can do (i.e. Modicum Of Motivation).

Let’s keep this super simple (yes, I’ll leave out a lot of subtlety and detail, but you wouldn’t finish reading this if I put it in…well, maybe you already stopped, in which case…oh, never mind).

Select a keyword phrase you want to target.  I’m going to use us as an example.  I think we should target “Grand Junction Web Developers.”

Check the term on Google’s free keyword tool to make sure you’re not too far off-base on your choice.  In this case I’m going to change to “Grand Junction Web Design” because it gets significantly more searches yet the competition is not very stiff (this is a very rough tool, but it’s better than nothing).

I need to make sure I have a page on my Website that I can modify to target this phrase.  Either add a page, or use an existing page.  In my case I’m going to target the home page.

Now, go through this checklist for the page you’ve selected:

  • Keyword phrase or close variant in Title Tag?
  • Keyword phrase or close variant used in the headline (H1 Tag) of the page?
  • Keyword phrase or close variant used in the text on the page?  Use boldface or bullet points if you can, but don’t go crazy on this…it has to make sense to a human visitor.
  • Keyword phrase or close variant used in an outgoing link?
  • Keyword phrase or close variant, plus a compelling reason to visit, in the Meta Description tag.

Anyone with a MOM can do this, as long as your Web Developer cooperates.  And if you have an full-featured content management system, you can do it yourself in less than an hour.  If you do this for 3-6 keyword phrases on your site, you will immediately be doing more than 95% of your competition, I guarantee it.  Is this the perfect plan for your Website?  Maybe not.  But don’t make the search for perfection keep you from doing what is simple and good right now.

Posted in Miscellaneous, Search Engine Marketing | Comments Off on A Very Basic Search Engine Action Plan – Part I